We came to the conclusion that music and dance would be perfect tools - universal languages that everyone speaks, regardless of native tongue and education level. Dennis Dogbe, dance teacher and Project Nima volunteer from the slum area Nima in Ghana, immediately set out to choreograph a dance to educate about Corona safety.
But we needed a song, and through Project Nima's mentor Claire Rosvall, none other than Max Martin heard about what we were fighting for. He called immediately and said that it was among the best things he had heard of and that he would like to help us make a cover of a Corona safety song!
The project was created in Sweden and Ghana, but the song is equally relevant in all countries of the world - we all need to be reminded, supported and feel joy in this globally vulnerable time. We hope that the song can help to remind everyone to stop the virus from spreading and to stay safe from the Coronavirus pandemic - in a happy and unifying way
Watch SVT's reportage on Project Nima's successful work to spread knowledge on Corona through music made thanks to Max Martin.
Project Nima is an organization that has challenged how the typical aid NGO works. Rather than a top-down approach, Project Nima empowers people, as ambassadors, in a peer-to-peer collaboration. The Effectiveness of this approach could really shine through with their latest choreographed dance, be Swedish and Ghanaian youth, that is now becoming a global and viral success.
With just five simple dance moves Project Nima has created a dance to help everybody remember how to protect themselves and how to limit the spread of the Coronavirus.
Let's remind each other and ourselves on how to stay safe from Covid-19!
Project Nima wants to raise awareness on, and remind people about, how to prevent the spread of the Coronavirus while also sending out joy in a time of global crisis. It has become more and more important to remember the WHO-health-guidelines and show that we stand united against the virus. We believe that the universal language of dance and music is the best tool to educate and reach out to as many people as possible. This especially in areas that are difficult to reach with information.
Early on, Project Nima noticed how difficult it was to reach people with correct information about Covid-19 protection. In Ghana, the Project Nima team worked hard to provide correct information about the Coronavirus and to educate people on how to keep social distance and wash their hands in accordance with the WHO-guidelines. Many people came together to help, including Ghanaian government officials who showed their deep support for Project Nima's work to help them protect the people in vulnerable areas. The Project Nima Ghana and Sweden teams have, for a long time, worked with music as tools to help traumatised children. This experience made Project Nima come up with an idea on how to distribute an easy-to-understand message about how to contain the spread of Covid-19 using dance and music instead of traditional methods of information.
Together we put our idea into words, and with help from Project Nima's mentor Claire Rosvall a request was sent out to make a cover of Ghen Cô Vy – Corona Song, a song by Nioeh, Khac Hung, Min and Erik with a similar purpose released on the initiative by the Vietnamese Health Authority. In 30 minutes we had the first answer, and it was from none other than award winning songwriter and music producer Max Martin (!).
Max Martin immediately understood the importance of this method of spreading information and said; "I want to help you, this is among the best initiatives I have heard of. Give me a few days and you will have a cover". He then contacted producer Matthew Engst and Chau Phan in Los Angeles to ask if they wanted to join and make the cover. Matthew and Chau didn't hesitate and immediately started to work, meanwhile Max Martin helped coordinate the music side of the project. Project Nima will forever be grateful to these kind-hearted people for wanting to join our mission and to help us spread important information in the spirit of happiness and empowerment.
Inspired by QUANG ĐĂNG Corona Dance, Dennis Dogbe and Kwablah Afeavor, both living in the slum area Nima and engaged in Project Nima Ghana, made an educational dance to Matt and Chau's cover, reminding people to wash their hands in the correct manner, not touch their face and to keep social distance. But with the dance Dennis and Kwablah not only wanted to educate and remind people on how to stay safe from the Corona virus and prevent it to spread – they also wanted the dance to be a reminder of that eventhough we should not shake hands nor hug for a while - we should not stop being there for each other.
Social distancing is not equal emotional distancing. We still need human contact, to respect and love each other and to fight for keeping unity in the world.
Credits:
Artist: OKKO with Project Nima
Production Managers and Coordinators: Christina Wenngren, Paulina Westerlind, Kwablah Afeavor Music Producer and Coordinator: Matthew Engst and Max Martin
Performed by: Chau Phan
Songwriter: Khac Hung
Editor: Annika Mayer
Co-editor: Paulina Westerlind, Christina Wenngren
Photographers: Dogo Yaro, Mattias Hamrén and Paulina Westerlind
Dance choreographer: Dennis Dogbe, Kwablah Afeavor
Dancers: Project Nima team Ghana and Sweden with friends and supporters all over the world